Case Studies.

The owner of a medium-sized tax and accounting services firm based in Texas. The client was having trouble scaling her business due to the high cost of hiring and retaining experienced onshore tax preparers. While her team had more opportunity for work during the busy tax season, the firm had serious capacity limitations which diminished opportunities for additional profits. Additionally, the firm was challenged with extended turnaround times for business and individual tax returns, as well as increased workload for senior CPAs.

Additional support

Deployed two dedicated full-time offshore tax professionals.

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Customized training

Trained resources on firm-specific tax workflows and compliance standards.

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Processes and reviews

Implemented SOP-driven tax preparation processes with layered quality reviews.

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Streamlined engagement

Enabled seamless coordination with onshore CPAs for final review and filing.

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Cost savings

Achieved approximately $80,000–$120,000 in annual savings compared to hiring two onshore tax preparers.

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Accuracy improvement

Maintained 98–99% preparation accuracy, significantly reducing rework and review iterations.

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Time efficiency

Improved turnaround time by 35–40%, enabling faster delivery during peak season.

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Handled volume

• Prepared 450–500 Individual Tax Returns annually
• Prepared 120–150 Business Tax Returns annually

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Guideline Central, established in 1999 in Florida, initially focused on providing pocket-sized guideline cards for healthcare professionals. By March 2013, they expanded into digital with an iOS app, followed by Android and web platforms, offering 2,600+ medical guideline summaries and millions of related content items to over 1.5 million users worldwide. After a major v3 app overhaul in January 2015, Guideline Central approached to us to reimagine the mobile experience, aiming to streamline navigation and optimize usability for clinicians accessing critical medical information on the go.

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Navigation

Make it easier for clinicians in the field to navigate and use a large repository of medical care content on demand.

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Striking visual design

The design must be modern, highly legible for text-heavy content, and functional in both day and night environments.

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Advanced search

The search functionality must support multiple keyword highlighting and allow users to note specific terms for better navigation.

We focused on enhancing usability through thoughtful design elements. Custom icons and color coding were introduced to distinguish categories clearly, making navigation more intuitive. For text highlights, we implemented a visually engaging system with a scrollbar that indicates the approximate location of each highlight. This allows users to quickly understand the distribution of results and navigate the content more efficiently.

The design strikes a balance between functionality and aesthetics, offering an intuitive interface that simplifies browsing, purchasing, and engaging with detailed medical content. It prioritizes usability with features like keyword highlighting and organized categories, ensuring users can quickly find and interact with the information they need.

We collaborated with a global leader in designing a proof of concept for mobile applications tailored to the consumer, dealer, and enterprise audiences.With 48 existing apps in need of consolidation, our design focused on enhancing user experiences, streamlining branding, and integrating analytics to optimize performance.Initial designs included wireframes for connected home thermostat interfaces and next-generation energy management portals, ensuring seamless multi-platform usability for both B2C and B2B users.

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Mobile app consolidation

Standardize dealer and consumer-facing apps for unified branding and consistent experience.

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Tiered development

Design solutions across Tier 1, Tier 2, and Tier 3 connected home products, focusing on advanced automation features.

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Analytics integration

Implement analytics to track user behavior and drive app improvements.

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Multi-platform support

Develop for iOS, Android, and Windows platforms with seamless user experiences.

We started with an initial concept tailored for the iOS platform, focusing on creating a smart home hub app.The design prioritized managing key functionalities, including a smart thermostat for home temperature control and a light manager for seamless automation.Developed before the introduction of Apple HomeKit, the app aimed to deliver a standalone, intuitive solution for smart home users.

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Home screen

Clean, elegant design with subtle animation emphasizes key features while equipping power users with essential smart home tools.

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Changing temperature

Heating and cooling is indicated by a changing font color. Warm orange when heating up and ice blue for cooling down is coupled with a subtle pulsating animation for a great and useful effect.

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Tool kit

Toolkit provides a host of actions to easily manage your smart, connected home. It's convenient position provides easy access and allows for easy scaling.

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Night and day interface

Application interface changes depending on the time of the day. Bright white design creates an easily readable interface during the day and sleek, dark appearance makes it easy on the eyes at night.

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Design consistency

Clean, unified visual approach provides consistent branding and Ul experience across all supported platforms.

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Custom icon set

We designed custom icons for the app, giving it a distinctive look and enhancing its overall identity.

The final product featured a timeless design that combined minimalism with depth, leveraging skeuomorphic UI elements for an engaging, visually rich experience.Intuitive CTA switchers ensured ease of use, while the inclusion of day and night modes added functionality and aesthetic adaptability. The result was a user-friendly interface that continues to feel modern and relevant.

McKinsey Academy aimed to create a comprehensive learning platform designed to help organizations develop a resilient workforce, capable of driving sustainable transformation and growth. The project focused on delivering a scalable solution that would enhance leadership, enable enterprise-wide transformations, and provide specialized training in areas such as digital, operations, and sustainability. The challenge was to build an interactive, user-friendly platform with a structure that allowed flexibility and alignment with various organizational needs.

The strategy revolved around maximizing value for the platform by aligning critical deliverables with key business goals. The original work packages were re-evaluated to address evolving priorities, particularly in light of changing timelines and dependencies. Stakeholders collaborated to define a clear path forward, focusing on ensuring a seamless integration across various platforms.‍

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Made for leaders and organizations

Tailored for C-suite executives, middle management, and frontline employees, McKinsey Academy's platform was designed to address the unique challenges organizations face during times of uncertainty. The platform aimed to enhance the capabilities of leaders while fostering collaboration across different levels of the organization.‍

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Intuitive platform

The platform's architecture was built to ensure a seamless user experience, offering flexibility to adapt to varying organizational goals. Its structure of lessons, modules, and components allowed for customizable learning paths, enabling organizations to focus on the most relevant skills and areas for development.‍

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Practical impact

Beyond simply delivering content, the platform focused on creating real-world impact by addressing the core challenges organizations face in their transformation efforts. McKinsey Academy ensured that learning experiences were closely tied to the business objectives of its clients, providing measurable results in leadership and performance improvement.

The platform successfully delivered a structured, intuitive solution that allowed organizations to upskill their teams, from leadership to the frontline. The combination of scalable content, real-time learning analytics, and personalized learning paths resulted in a highly effective tool for driving transformation across various industries.‍

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Enhanced decision-making

Organizations experienced improvements in decision-making as leaders and teams were equipped with tailored learning experiences that aligned with broader business goals. The platform's structure helped simplify complex topics, providing actionable insights that enabled informed decisions at every level.‍

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Increased engagement

With gamified features and a user-friendly design, the platform saw increased engagement across various roles within organizations. Users remained motivated to continue their learning journeys, translating the knowledge gained into practical outcomes.‍

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Improved organizational efficiency

The platform supported organizations in improving efficiency by streamlining learning processes and providing relevant, actionable content. This helped businesses stay ahead in their transformation efforts, empowering teams to embrace change and enhance performance in key areas.The project was a success, delivering on the goal of creating a dynamic and agile learning platform that drives sustainable, long-term transformation.

A Fortune 500 FinTech provider was struggling to scale their strategic Data Engineering team to drive incremental results.‚ØThe enterprise had recently shifted to agile, and they needed team members with a can-do attitude to deliver results over a series of incremental sprints and provide guidance to other agile teams. The client needed a series of agile teams/pods with a strong talent bench that could deliver bundled placement on demand (POD) solutions quickly and with quality. Ascendum was engaged to deliver a series of Digital Pods to deliver thought leadership, collaboration, and innovation.

• The Fintech enterprise experienced accelerated success in the first six months
• They quickly scaled their use of Digital Pods from 2 pods to 5 pods and we have fostered a relationship based on trust and transparency
• Each pod has been ramped up in an incredibly accelerated process, in that our Talent team structures a cohesive team of candidates/skills within 1-2 weeks upon receipt of the project scope
• Due to the enormous challenge considering the extraordinarily tight labor market in the technology sector, the client has been extremely loyal to our team on all new requests

• High-quality tech talent to accelerate the enterprise's digital transformation strategies
• Bundled digital pods in short turnaround times
• High-quality tech talent to accelerate the enterprise's digital transformation strategies
• Ongoing engagement and training to ensure the client's success

Tata Class Edge approached us with a request of designing a comprehensive suite of applications that enhance engagement for both teachers and students, inside and outside of the classroom.

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Inside the classroom

An interactive platform for teachers where they can easily share lesson plans, resources, open book chapters, and various other learning materials. This platform should include a diverse selection of learning content such as activities, interactive media, worksheets, handouts, and educational games - all designed to create an engaging and dynamic learning environment in the classroom.

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Outside the classroom

A robust desktop application to support class planning and content management.This tool should enable teachers to view and grade student assignments, manage student information and communicate with both students and parents.

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Companion App

Additionally, the client requested the design of a "companion app" for teachers. This app would allow teachers to effortlessly take the student's roll call, add notes, message students, access the grade book, manage their agenda and lessons on the go.

Our main goal is to empower teachers with the tools they need to create a cohesive and interactive educational experience, both in and out of the classroom.

Our team assembled in India to meet with the client and gather the project's requirements, needs, and goals. Through collaborative brainstorming, all members contributed with ideas and insights.

We explored several concepts and chose the "Whiteboard" concept as the core of our product design. We worked on sketches and wireframes to illustrate ideas and interactions, collaborating closely with the main stakeholders. During the Visual Design phase, we carefully selected colors, styles, and visuals to enhance the user experience and interface.We compiled all the completed work into multiple prototypes. Each flow was meticulously designed and prototyped, providing clear expectations for both the client and developers.

A platform that provides an enriched classroom experience for teachers, with two different modes. In classroom mode allows teachers to seamlessly display their teaching material by selecting from a convenient playlist located at the bottom of the interface, and use an integrated whiteboard. It enables teachers to present lessons interactively in an engaging way. Outside of classroom mode allows them to prepare lessons, modifying subjects, chapters, topics and resources, as well as evaluate student's. For future purposes, we also imagined a companion app designed to support the main platform. This supplementary app would ensure that educators stay informed at all times.

Hallmark approached us to drastically improve their hand-held retail hardware interface.

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PalmOS to custom Android

An interactive platform for teachers where they can easily share lesson plans, resources, open book chapters, and various other learning materials. This platform should include a diverse selection of learning content such as activities, interactive media, worksheets, handouts, and educational games - all designed to create an engaging and dynamic learning environment in the classroom.

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User Experience sympathy

A robust desktop application to support class planning and content management.This tool should enable teachers to view and grade student assignments, manage student information and communicate with both students and parents.

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Requirements to the moon

Additionally, the client requested the design of a "companion app" for teachers. This app would allow teachers to effortlessly take the student's roll call, add notes, message students, access the grade book, manage their agenda and lessons on the go.

Our main goal is to empower teachers with the tools they need to create a cohesive and interactive educational experience, both in and out of the classroom.

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On site sessions

Our team assembled in India to meet with the client and gather the project's requirements, needs, and goals. Through collaborative brainstorming, all members contributed with ideas and insights.

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Wireframe, visual design and prototype

We explored several concepts and chose the "Whiteboard" concept as the core of our product design. We worked on sketches and wireframes to illustrate ideas and interactions, collaborating closely with the main stakeholders. During the Visual Design phase, we carefully selected colors, styles, and visuals to enhance the user experience and interface.We compiled all the completed work into multiple prototypes. Each flow was meticulously designed and prototyped, providing clear expectations for both the client and developers.

A platform that provides an enriched classroom experience for teachers, with two different modes. In classroom mode allows teachers to seamlessly display their teaching material by selecting from a convenient playlist located at the bottom of the interface, and use an integrated whiteboard. It enables teachers to present lessons interactively in an engaging way. Outside of classroom mode allows them to prepare lessons, modifying subjects, chapters, topics and resources, as well as evaluate student's. For future purposes, we also imagined a companion app designed to support the main platform. This supplementary app would ensure that educators stay informed at all times.‍

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Reduction in training time

For teachers to display their class content to the students, write notes, show videos, make quizzes, and other classroom related actions.‍

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Increased accuracy

Planning platform for teachers to prepare their classes, manage students and grades.‍

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Massive time savings

Designed to support the main platform giving teachers the option to receive notifications, school announcements, and information about upcoming classes.

BAL Challenge is a trivia game enveloped in a sports theme, built for client’s HR department. It is used to train employees on benefits of collaboration, brand value and business principles. The game combines fun and challenging Millionaire-style gaming experience with educational and team-building content. It enables participants to challenge each other by sharing their scores or viewing global scoreboards.

We aimed to recreate the app experience in a web environment, giving users an additional way to engage with the game beyond iPhone and iPad. The core structure mirrored the mobile version, including secure registration and login, along with dedicated sections for Design Training and Challenges. The focus was on maintaining consistency in functionality and feel, while optimising for web-based responsiveness and accessibility.

The design was adapted for both web and mobile with focus on clarity, consistency, and ease of use. All core features - secure sign-in, Design Training, and Challenges, were developed for both desktop and tablet. A new mini-game, built specifically for the web, added an extra layer of engagement with a simple, fast, and visually appealing experience.

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Design language shown in this Case Study has been updated from the initial production design.

Our client was a software company that builds digital tools to replace paper in geotechnical and construction field data collection, helping teams capture, manage, review and share site data faster and with higher quality. They came to us seeking expertise to develop a custom iPad application.

The app is designed as a single, structured system for capturing and managing construction QA/QC data directly in the field. It centralizes daily reports, field density and moisture tests, activity updates, and non-conformances, tying all inputs to projects, dates, locations, and personnel while supporting attachments, signatures, offline use, and synchronization.

Teams gain clearer visibility into field activity and compliance in near real time. Issues are easier to track, resolve, and document, test data becomes immediately usable for analysis, and reporting shifts from fragmented paperwork to a consistent project record that can be shared with confidence.

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Design language shown in this Case Study has been updated from the initial production design.

An American amusement park company operates 27 properties throughout North America, including theme parks, amusement parks, water parks and a family entertainment center. While the team has been working on several projects for the corporation, one of the key projects was creating an integrated, cloud-based point-of-sale application to optimize sales and reporting across all their parks. It takes a lot of backend work to make this need a reality.

Using the companies current transaction system Appetize, the Ascendum dev team used several technologies and API calls to unify their food, beverage, and retail transactions. They also employed an AWS data lake and Boomi to help with their end-to-end integrations by grabbing data and passing it to all of the businesses downstream systems.

We developed processes that facilitated source to target communication allowing near real-time data transfer, increased data quality and eliminating application dependencies.
This increased agility greatly reduced the complexity of upgrading and allowed a methodic rollout by location.

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• AWS datalake unified all point-of-sale data
• Utalized Boomi end-to-end  data integrations
• Unified systems providing exceptional CX
• Sales reports in one complete analytics view

The client launched a new Pharmacy benefit manager to help simplify prescription drug coverage. They needed an intuitive client portal and web interface offering a one-stop location for payers and employer groups to seamlessly interact with a growing suite of tools. The greatest challenge was creating an intuitive navigation system that would permit global access to both new and existing services via SSO. The current system had a very complex and convoluted registration process for multiple services that catered to varying user types. They needed the portal to be executed in a way that feels cohesive, but they lacked control and ownership of the design language and styling for several linked services.

We undertook a complete rebrand of the Pharmacy Benefit Manager (PBM) app and web portal, establishing a modern, user-centric design that enhanced usability while aligning with the client's evolving brand identity. Collaborating closely with cross-functional teams, we introduced new features and refined existing ones to streamline user workflows and improve overall experience. To ensure long-term scalability, we developed a robust design system, standardizing UI components and interaction patterns. This enabled faster development cycles, and ensured visual and functional consistency across the product suite.

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Feature enhancements

Introduced new functionality while refining existinguser flows for clarity and efficiency.

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Full rebrand execution

Established a modern, user-centric look and feelacross web and mobile platforms.

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Design system development

Built a scalable system of components and patternsto ensure long-term consistency and speed.

The final product delivered a significantly simplified and more intuitive experience for users, reducing cognitive load and making key actions like managing prescription, pricing medication and ordering, faster and easier to complete. The clean, modern interface aligned with accessibility standards and brought clarity to previouslycluttered workflows. The design system played a central role in accelerating the design process, enabling the team to iterate more rapidly and maintain consistency across screens and features. It also streamlined design-to-development handoff, reducing friction and rework while improving build accuracyand speed.

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Simplified user experience

Clearer navigation and cleaner workflows made the platform easier and faster to use.

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Faster design iteration

The design system enabled must faster design iterations and consistent execution across features.

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Improved dev handoff

Standardized components reduced ambiguity, speeding up development and minimizing rework.

ABP, a global consultancy specialising in business process management and AI-powered automation, approached us for support with a client.

The task involved enhancing the user experience of the client's existing document search solution, currently integrated into an Excel sheet.

Our client aimed for a user-friendly, intuitive platform design to streamline document search for their employees. The project requirements included a desktop version, along with the creation of wireframes and a Figma prototype for the proposed solution.

We initiated the project by meeting with the client to find out the needs and challenges of the proposal. Over a couple of initial meetings, we took notes and brainstormed ideas using Figjam, which made collaboration fun and frictionless. We analysed the client needs,  researched the current market, worked on wireframes, visual design and prototype.‍

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Improved User Experience with AI

We utilized the potential of AI to modernize the process of sifting through numerous lines of Excel sheets, replacing it with a natural language-based search mechanism.

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Auto-complete suggestions

By incorporating autocomplete suggestions, we aimed to streamline the user experience, enabling users to swiftly initiate tasks and minimize the learning curve, thus allowing them to concentrate on their work more efficiently.

We packaged up a flow of the proposed design solution within 2 weeks. The final deliverable included sketches, wireframes, visual design and a Figma prototype.‍

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Document search

A user interface that employs natural language processing to search through a complex document database. Users can interact with the AI by asking for specific types of documents they are seeking.

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Search results

The search results are displayed in a user-friendly manner for easy navigation. Users can refine the results using filters and explore other related topics seamlessly.

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Shareable library

To preserve their work, users can add pertinent documents to a library, which can then be shared with colleagues or managers. The AI mechanism automatically generates a collective summary for the documents added to the library.

As the adverse economic impact of the COVID-19 pandemic began to take hold, interest rates dropped sharply, and mortgage lenders were suddenly deluged by a wave of refinancing and new home purchasing activity. Most lenders were unprepared to handle this sudden wave of business in terms of people and infrastructure resources. Our client, one of the largest non-bank providers of direct-to-consumer loans, engaged Ascendum to help them expedite and improve their underwriting services and knowledge processing.

Having a delivery leadership experienced in all aspects of the mortgage industry enabled us to rapidly mobilize our global onshore and offshore teams to provide the critical support they needed better service the surge of new business. Ascendum quickly enlisted and employed highly-experienced teams of global underwriters in only three weeks to help ease the bottlenecks the client was facing. Additionally, we added teams to scrub files prior to underwriting, as well as review all closed-loan portfolios. Ascendum not only responded to the company's immediate needs, but also proactively provided solutions to anticipate its needs.

Valuable support to enable the client to close loans in their pipeline, timely execution, improved quality and faster turn times.

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• Reduced backlogs by strategic deployment of resources
• Improved quality to identify discrepancies
• Faster turn times leading to better service
• Enhanced client's ability to enter new lines of business
• Rapid implementation of policies and guidelines
• Trained resources to easily transition between processes

Cricbuzz, a popular platform for cricket-related news and live updates, approached Ascendum almost 10 years ago with a request to develop a native iOS app based on their existing website. As Cricbuzz had built a significant following through their web presence, they recognized the need to provide a more seamless and optimized mobile experience for iOS users. Ascendum was tasked with translating Cricbuzz‚ a comprehensive cricket content, including live scores, match updates, player statistics, and news, into an intuitive and user-friendly app.

The goal was to enhance user engagement by leveraging iOS native features, delivering faster performance, better navigation, and push notifications, ultimately providing Cricbuzz audience with real-time access to cricket updates on the go. The app is also supported on iPad and Apple Watch.

The project resulted in a successful cross-platform mobile app for both iOS and Android, delivering a seamless experience that delighted the customer. Its impact was further highlighted when it became the number one sports app on the Apple App Store in India, showcasing its popularity and success.

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Smart match center

Adapts to the state of the match - upcoming live or complete.

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Unified homescreen

With all interesting content of the moment featured matches, news and photos.

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Matches map view

Shows all the following matches around the world and their locations.

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New logo and branding

We designed a fresh logo and updated visuals to align with the brand identity.

The project was designed to create a mobile experience that aligned with Bajaj Finserv‚ a innovative, user-centric, and forward-thinking brand image. The focus was on delivering a unified, seamless, and engaging interface that empowered users, instilled confidence, and offered a personalized experience. Key features included an intuitive onboarding process for new customers, seamless integration with existing customer flows, EMI approval and rejection processes, digital store activation, and support for personal and home loans. Additional services like property search and NTB card integration were incorporated, ensuring a smarter, liberated payment experience.

We focused on delivering a refined and intuitive user experience, as always. It involved a deep focus on designing interfaces that merged functionality with a high level of usability, ensuring an easy journey for both new and existing customers. Each component was later on developed to simplify complex processes like loan applications and EMI management, while maintaining the brand's disruptive and forward-thinking ethos.

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Customer-centric design

Every feature was crafted with the end-user in mind, focusing on ease of navigation and intuitive interactions.

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Seamless integration

The design ensured smooth transitions and consistent flows between new and existing customer journeys.

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Visual consistency

Incorporated clear visual hierarchies and aligned design elements to create a polished, cohesive look across platforms.

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Innovative loan services

Provided robust digital solutions for personal loans, home loans, and EMI management to streamline financial services.

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Technology-driven

Leveraged modern technologies and design principles to create a future-proof application that meets industry standards.

Following a successful onsite workshop and a presentation to Bajaj Finserv's CTO, we designed a unique interface that streamlined the display of data-heavy content in a clear and concise manner. The solution was built with scalability in mind, ensuring it could seamlessly adapt to Bajaj Finserv‚ôs evolving needs as they introduced new products.

As part of its broader modernization efforts, NOLS intends to rebuild its existing student portal and create an admissions portal from a subset of functions currently available in their Nexus application. NOLS intend to rebuild the student portal with many of the same functions it has today, with the user experience of the current student portal to be re-envisioned. The new design should focus on a seamless experience with the course finder website, shared authentication with the course finder via WordPress authentication, and usability improvements to make navigation and finding pertinent information easier.

Our directive was to preserve the existing branding, design, and overall look while improving the UX wherever possible. We recommended simplifying and streamlining access to the student portal, introducing a consolidated dashboard, and creating dedicated course pages instead of maintaining separate dashboards for each course. Each course page is designed to be visually appealing and to present all relevant information clearly on a single, unified page.

The end result was a cleaner, more visually refined dashboard with unnecessary clutter removed. Secondary information was moved into the standard user dropdown, allowing the interface to focus clearly on courses. Compared to the previous experience, there is now a clear distinction between courses a user is enrolled in and those they manage on behalf of others.Each course’s detailed page exposes all essential information upfront, with payment options accessible in a single click. To further enhance the experience, we introduced a dark mode which aligns naturally with NOLS’ brand colors and was the preferred option among the project team.

A leading Health insurance company enterprise utilizes a corporate intranet portal where employees search for information and resources.The organization has 60,000+ employees, excluding contractors. A key challenge to using the portal was its inaccessibility from mobile devices. Employees couldn't find information they needed on the go without connecting to the internal network. This challenge gave way to an exciting opportunity to develop a more personalized and human-centric mobile experience.

The Ascendum Digital team solved the problem by creating an interactive mobile app, available for both iOS and Android, designed to form better bonds with colleagues, the company and its communities.‍

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People focused

The home screen dynamically adapts and brings together all relevant information significant to company employees such as Featured News, Wall of Fame, and Office Location information.‍

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‍Company focused‍

‍The Org Chart feature provides a simplified and intuitive environment to easily visualize each departmental relationship within the company.

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Community focused

A day's worth of activities for students.

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Optimized search

An ever-present search bar for bringing information and insights together.‍

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‍Exciting Future Feature Updates (post-MVP) include:

• Likes and Comments
• Video and Audio Posts
• Profile Personalization
• Dark Mode

The app launched internally 2020  to a pilotuser group of associates and keystakeholders.  It soon launched companywide with great success and admiration. The innovative app now brings the heart ofthe enterprise to the associates fingertips while on the go. It is available for iOS and Android.

• 8 weeks, time from idea to app stores
• Human centered design to build community and culture
• 11 marketable features that represent most used functionality‍

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Clean, modular design

Allowing us to adapt the home content around the needs of the users.‍

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User centric visuals

‍Big vivid images are used throughout to emphasize that the experience was centered around colleagues.‍

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Frictionless

The organization chart lets users explore the company structure and when they're done they can return home with one easy long-press gesture.‍

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Extra care

Over 300 location images were managed by hand to get the look we desired while restricted by APIs.

Our client is one of the largest online grocery store business in the country, with over a million customers across dozens of states. Our client are rapidly expanding into the offline stores as well and they wanted to create a best in class self service checkout experience in the existing market. Our client needed a digital solution to facilitate the customers to checkout their items on their own and eliminate any manual intervention in the process of checkout and payment with the best possible experience.Time was of the essence, and the client wanted to launch a pilot project as quickly as possible.

We identified three core functional areas.‍

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Real time scanner

To Capture real time item images.‍

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Virtual cart

Captured real time Images, Weight, and Price for Customer's experience.‍

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Seemless payment integration

Integrating UPI payments and BB Wallet.

The MVP featured specialized experiences for the Customers.

Ascendum worked hand in hand with the client to deliver the pilot application in eight weeks.The feature set continued to evolve as the product was being built. After the app was delivered, the client analyzed the market and decided to charge for the product. They then requested additional enhancements, which Ascendum completed in two weeks.

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• 10 stores participated in the initial pilot
• 100K customers will use the product
• User friendly to maximize sales and overall business