Delivering an OTT solution in 8 weeks, that increased viewer engagement by 5x.

Our global Fortune 500 client is a leading broadcaster, pay TV operator and India's first premium Over-the-Top Television (OTT) video-on-demand service.Our client acquired digital rights for FIFA World Cup soccer games and Indian cricket tours. The client wanted to increase installs of its OTT apps and grow monthly active users and engagement during live streams.  However, they only released their OTT apps in mobile devices and did not provide users content access through multiple platforms.They needed a digital partner to develop OTT apps that would allow subscribers to watch live sports content on multiple on-demand TV channels. They also wanted to add a Freemium subscription model that combines AVOD (advertising-based video-on-demand) and SVOD (subscription-based video-on-demand).

Ascendum was charged to deliver these OTT platforms and launch in eight weeks, ahead of the FIFA World Cup games. We designed and developed the OTT apps for multiple platforms while retaining the video player, CDN, middleware, and third-party OTT infrastructures. We quickly developed server-side ad insertions monetization, recommendation engines, player analytics, and payment processing.The managed BSS services worked differently on each platform. Our teams developed uniquely for each to integrate them natively.

Idea to implementation of these multi-device/platform apps were delivered in eight weeks.Ascendum worked with the client andits partners (Akamai, Brightcove, Evergent) to deliver OTT apps on multiple platforms— Apple TV, Amazon Fire TV, Android TV, and Opera TV.

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70 million

During the FIFA games, the OTT apps registered a landmark viewership of 70 million.

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50 million

India's cricket tours following the FIFA games had a record viewership of 50 million.

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Increased viewers

Collectively, these views accounted for a 5x increase in time spent on the OTT platforms.

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126% Growth

Store installs recorded a massive 126 percent growth rate.