An app for social feedback.
The brief.
The app enables users to ask questions to a select group of people and receive anonymous answers, fostering open and candid conversations. To refine the concept and create the best possible user experience, Ascendum collaborated with the founder through an innovation workshop.
Our approach.
We worked closely with Medusa’s team to translate their vision into a seamless digital experience. Our process began with an in-depth exploration of user needs and behavioral patterns to craft an intuitive and engaging interface. We then moved into development, ensuring the app was both scalable and interactive. Key efforts included:
API Testing
Conduct load testing on the API to support future growth.
Chat Module
Developing a custom chat module for the question-and-answer interactions.
Marketing Video
Creating a compelling marketing video to drive user engagement.
Brand Identity and Website
Designing the logo, branding, and website to establish a strong visual identity.
The outcome.
Medusa successfully launched on iOS and Android, delivering a unique platform for young adults to seek honest feedback in a secure and engaging environment. With a thoughtfully designed user experience and a robust technical foundation, the app positioned itself as a standout player in the social networking space. The branding and marketing assets further amplified its reach, helping Medusa connect with its target audience effectively.
