A 3D AR animation POC.

To further strengthen the relationship and explore new territory, we developed a surprise AR concept that tapped into the emerging buzz around augmented reality. The idea was to create an engaging, educational experience for both kids and adults, one that introduced gemology through interactive play.

We designed an AR game that encouraged users to step outside and "mine" for virtual gemstones in real-world locations. A small, animated robot companion guided the experience, helping users scan their surroundings, extract stones, and learn about their discoveries. Each gemstone came with its own collectible card - complete with stats, background, and rarity details - making the experience feel part educational, part game. Players could mine, collect, gift, or even purchase new stones to build out their personal vaults.

The result was a fun, exploratory game that blended learning with light adventure. We crafted a unique, friendly robot character to drive the experience, giving the app a distinct personality. While the project remained a concept, it helped spark internal excitement and demonstrated how future-facing tech like AR could bring Jewelry Television’s brand into new, imaginative spaces.