Solution
A report on referral sites, visitor usage, and conversion rates is a deliverable of Ascendum's Web Metrics offering. Based on a comprehensive analysis of statistical data, we'll work with your Marketing and IT teams to identify which paths through your site are the most likely to end in a sale and provide recommendations on how to persuade more visitors to move into those paths.
Client Challenges
Ascendum's Web Metrics offering can help with these challenges:
- Web site statistics are not properly leveraged
- High web site abandonment rate
- Revenue from web site is decreasing or inadequate
- Unable to gauge consumer behavior and interests
- Focus groups are time-consuming, limited in scope, and lack real-world data
- Low lead conversation rates
- Need to identify where to increase and/or decrease marketing spend
Business Value
Ascendum will convert the wealth of information contained in your web site into business intelligence that can be used for tactical and strategic initiatives. Better utilization of infrastructure resources and statistical data reduces the reliance on focus groups, increases sales and revenue, and fuels higher and more rapid ROI.
Toolset Excellence
Ascendum's consultants perform a feasibility study using tools and techniques to test and evaluate web site usability. We'll check web page HTML against typical usability guidelines, track successful and unproductive tactics, and measure online marketing budget performance.
